Written by Anna Harrison
In these retrospectives, Anna will be looking back on the Marvel Cinematic Universe, providing context around the films, criticizing them, pointing out their groundwork for the future, and telling everyone her favorite scene, because her opinion is always correct and therefore her favorite scene should be everyone’s favorite scene. We start at the very beginning (of release order, that is).
Update, July 15, 2021: Upon reflection, and upon watching Captain America: The First Avenger, I had amended my initial score of 80 to become a 75/100; I still had my nostalgia-tinted glasses on when rating this. Iron Man holds up well, but not overly so.
“I am inevitable.”
These words, spoken by Thanos in Avengers: Endgame, seem as if they could easily be applied to the Marvel Cinematic Universe as a whole; from our viewpoint now, where Marvel has saturated nearly every corner of our lives, it can be easy to think that the MCU was a given, and that its rise was just waiting to happen, but that would be disingenuous. With Iron Man, Marvel Studios pulled off a miracle, and they kept doing so until they finally climbed to the top of the media landscape—and then they did it again with Endgame, creating a (largely) satisfying end to a 22-film saga that somehow managed to balance its ridiculous multitude of characters. Of course, your mileage may vary on how much good you think these miracles do, and how good they actually are, but inevitable? Hardly.
And it all started with 2008’s Iron Man.
Having slowly clawed its way back after filing for bankruptcy in 1996, Marvel was still on unsteady ground in the aughts, and had sold off many of its biggest characters to other film studios: Spider-Man belonged to Sony, the X-Men and Fantastic Four to 20th Century Fox. Sam Raimi’s Spider-Man movies and the X-Men trilogy performed like gangbusters, but Marvel Studios itself made little from these films, the bulk of the profits instead going to Sony or Fox.
Their solution? Take out a $525 million loan from Merrill Lynch and hire an independent director best known for the cult hit Swingers to make a largely-improvised movie around a C-list superhero played by an actor widely regarded as damaged goods. It hardly seems foolproof, and indeed, it wasn’t.
Yet against the odds, Iron Man worked, and it worked well, laying the blueprint for future MCU entries with its blend of action, humor, and heart (though Mamma Mia ended up outgrossing it that year). Much of its success rested upon the shoulders of Robert Downey Jr., who came roaring back to stardom with a pitch-perfect performance as Tony Stark, who would become the linchpin for the budding MCU. Tony would go on to undergo one of the most dynamic character arcs in the MCU, and it all starts here.
The first third of the movie could almost function as a standalone: Tony Stark, drinking and flirting his way through life, gets captured in Afghanistan after showing the US Army Stark Industry’s latest weapon design. Tony learns that his weapons have been being used for nefarious purposes by the terrorist group that captured him, dubbed the Ten Rings. (No one has ever accused Marvel of too much nuance.) The Ten Rings asks that Tony make a new weapon for them; Tony and fellow captive Yinsen (Shaun Toub) pretend to do so while secretly making a suit that will allow them to escape. From there, and after Yinsen’s inevitable death, Tony sets out to make things right and disarm his business, our perfect post-9/11 superhero out to single-handedly stop the War on Terror. (Iron Man is about the closest Marvel ever gets to critiquing the military-industrial complex, but we’ll table the discussion about Marvel’s relationship to the military for later.)
It is hard to overstate how much Downey owns Tony Stark. Here is a superhero who can’t shoot webs, who doesn’t have adamantium claws, who isn’t a nigh-undefeatable alien; hell, he doesn’t even have a six pack. He is just a man in a can, skating by on his wits (and his money, of course), by turns charming and infuriating, his every action streaked by a sense of desperation that pushes him to nearly a suicidal obsession with righting his wrongs and protecting those he initially failed. It’s a lot to juggle, but Downey does it with such ease that it’s hard to believe the studio was against his casting at first.
Director and fellow co-star Jon Favreau surrounds Downey with a talented cast of players, most notably Jeff Bridges as Obadaih Stane and Gwyneth Paltrow as Pepper Potts. While much has been said over Marvel’s forgettable villains, Bridges makes Obadaih by turns genial and menacing, leaving an impression despite the rather unremarkable third act that largely devolves into men in metal suits punching each other. But Obadaih is still fun, chomping on his cigar and yelling at this subordinates; he doesn’t want to eliminate half the population or rule over the entire galaxy, he is just a greedy corporate crony willing to gloss over human loss for a bit of money and power, and his existence serves to remind Tony of what he can never become. (Again, this is about the closest Marvel ever gets to critiquing corporate greed and capitalism run amok. But it’s fun to watch.)
Much has also been said over Marvel’s forgettable romances, though there are a few exceptions, Tony and Pepper being foremost among them. This is due in large part to Favreau’s willingness to wait a couple films before throwing them together, and also because of Gwyneth Paltrow and Robert Downey Jr.’s great chemistry. Even if you don’t buy into Goop, it’s hard to deny the charm she displays in the film. Pepper herself, of course, is a great character, and she will become increasingly important in these films.
Terrence Howard is there too, obviously, though the character of Rhodey has become Don Cheadle’s so much so that the original Rhodey feels like a placeholder (the rumor goes that Howard left over a pay dispute, having gotten more money than Robert Downey Jr. for the first Iron Man and getting upset when that trend was reversed for Iron Man 2). Still, though Howard may believe that 1×1=2, he makes a good foil to Downey, his Rhodey a bit less responsible than Cheadle’s and a bit friendlier.
Iron Man, in retrospect, does not stand out as the most daring or inventive Marvel film, though that’s easy to say when comparing it against the 20+ films that have come out since. (It does, however, have the MCU’s steamiest scene: some dry humping that lasts about thirty seconds. It seems that Paramount was a more forgiving distributor than Disney would become in 2009.) But let’s not forget that while critics might complain about the now-staid nature of the MCU, it was founded on several enormous gambles, not the least of which includes Samuel L. Jackson’s cameo as Nick Fury: with the words “I’m here to talk to you about the Avenger Initiative,” the cinematic door suddenly burst wide open in a way it never had before. This was not just going to be a standalone movie, or part of a trilogy centered around one character; as Fury puts it, “You’ve become part of a bigger universe. You just don’t know it yet.”
Ah, but that’s for another day. Let’s not get ahead of ourselves.
Groundwork: Marvel has no big master plan; rather, they plant seeds wherever they can in the hopes that some of them might one day germinate. None of these were planned from day one, lest the whole ship sink, but the seeds germinated nonetheless:
- The Avenger Initiative, obviously, leads to the formation of the Avengers later down the line.
- Clark Gregg’s Agent Coulson and the Strategic Homeland Intervention, Enforcement, and Logistics Division become more and more important, most especially in Captain America: The Winter Soldier (and, of course, the TV show Agents of S.H.I.E.L.D., neglected by Marvel at large but eking out its own bizarre, fun existence).
- Rhodey says, “Next time, baby” while looking at an Iron Man suit. In Iron Man 2, he becomes Iron Patriot. Wow. Crazy!
- The Ten Rings will appear in the upcoming Shang-Chi and the Legend of the Ten Rings, which will no doubt retrofit Tony’s backstory a little bit.
- Yinsen mentions meeting Tony at a party several years ago, though Tony—drunk at the time of the party—cannot recollect this. In Iron Man 3, Yinsen and Tony will appear via flashback at this aforementioned party.
- The guy to whom Obadaih yells, “Tony Stark was able to build this in a cave with a box of scraps!” pops up in Spider-Man: Far From Home.
- Who could have guessed that this voiceover gig for Paul Bettany as the artificial intelligence J.A.R.V.I.S. would eventually result in his own TV show with Elizabeth Olsen?
Anna’s Favorite Scene: Pepper switching out Tony’s arc reactors. Funny and then sweet (“I don’t have anyone but you”). I can’t help it, I’m a schmuck.
MCU Ranking: 1. Iron Man
Iron Man Trailer
Iron Man is currently available to rent and purchase on most digital storefronts, and is streamable on Disney+.