Written by Anna Harrison
In these retrospectives, Anna will be looking back on the Marvel Cinematic Universe, providing context around the films, criticizing them, pointing out their groundwork for the future, and telling everyone her favorite scene, because her opinion is always correct and therefore her favorite scene should be everyone’s favorite scene. Avengers, assem— wait, not yet, that comes later.
Take a moment, if you will, to go back to summer of 2012. I was 13 years old, about to enter eighth grade and be at the top of the middle school food chain, when my sister dragged me to see The Avengers against my will. I was an intellectual, I protested, who didn’t want to see some dumb superhero movie. I had taste.
Well, all those complaints died pretty quickly, and here I am almost a decade later, still invested (perhaps overly so) in these dumb superhero movies.
The Avengers was a cultural phenomenon. It was ubiquitous, it was unavoidable; references dripped from everyone’s lips, memes were spawned, records were broken. For a period, it was the third-highest grossing movie of all time, and still stands at a very comfortable eighth place. It transformed the burgeoning Marvel Cinematic Universe into a fully-fledged monstrosity, cementing Marvel’s theatrical and cultural dominance; for many, this would become their Star Wars. It was Big in a way that no one could have predicted. The Avengers proved that the previous films weren’t simply flashes in a pan, and that Marvel was here to stay—like it or not.
In hindsight, it seems obvious that it would work, now that we have three other Avengers movies under our belt, but at the time, it was risky: there was every chance that these characters, when thrown in a room together, would refuse to gel. This wasn’t the self-contained Spider-Man trilogy, nor was it the X-Men movies, which came with a pre-formed team. This was something new, a grand cinematic gamble that had every chance of crashing and burning. A Russian assassin, a World War II veteran, a wealthy playboy, a man with anger issues, a guy with a bow and arrow, and a Norse god all walk onto a helicarrier—it sounds like the setup to a bad punchline. On top of that, at the time of production, both Thor and Captain America hadn’t come out in theaters yet. No one knew how audiences would receive these characters or the more outlandish aspects of these movies, but The Avengers hinged upon them; if their respective movies did poorly, there was nothing Marvel could do.
But somehow, impossibly, it all worked. How?
It certainly helps that we had five solo movies to establish each character beforehand by the time of The Avengers’ release. Audiences knew Tony Stark (Robert Downey Jr.), Steve Rogers (Chris Evans), Thor (Chris Hemsworth), and Natasha Romanoff (Scarlett Johansson). If you watched the previous MCU films, you were automatically invested in the stakes of this one—even more so, now that you were watching your favorite characters interact.
Still, even if you walked in with no prior knowledge (as I did), the movie carefully takes its time to reestablish its characters in the opening third. We are reacquainted with S.H.I.E.L.D. boss Nick Fury (Samuel L. Jackson) and agent Phil Coulson (Clark Gregg), who have been working with scientist Erik Selvig (Stellan Skarsgård) to uncover the secrets of the Tesseract, last seen falling into the ocean at the end of Captain America: The First Avenger. When Loki (Tom Hiddleston) arrives through a portal in space powered by the Tesseract and begins wreaking havoc, putting S.H.I.E.L.D. agent Clint Barton (Jeremy Renner, first glimpsed in Thor but given a tiny bit more to do here), aka Hawkeye, under mind control, Fury decides it’s time to finally activate the Avengers Initiative, first mentioned in the end credits scene of Iron Man.
So, Fury goes to collect the de-iced Captain America, who has been working out his feelings of loss on sandbags at the gym. (I have a very distinct memory of rewatching The Avengers for my 14th birthday party with all of my friends and having a lightbulb go off in my brain during this scene. There were several pause requests, for no particular reason.) Coulson gets sent to collect Tony in his new Stark Tower, and Natasha is dispatched to India to find Bruce Banner (Mark Ruffalo).
Ruffalo is at a disadvantage here: all the other key players have already been introduced in prior movies, and while Bruce Banner had his own movie, Ruffalo did not, and taking over for another actor midstream is never easy. However, even despite this, Ruffalo immediately puts his own stamp on Hulk; his Banner is simultaneously kinder, sadder, and more frightening than Norton’s, making him quite a bit more interesting. When he later says the now-oft-memed line, “That’s my secret, Cap. I’m always angry,” you buy it.
Everyone boards the S.H.I.E.L.D. helicarrier to apprehend Loki, who has been setting himself up as humanity’s savior. “The bright lure of freedom diminishes your life’s joy in a mad scramble for power, for identity,” he informs the crowd. Where Loki in Thor was a rather tortured figure, here he becomes a full-fledged villain, trying to become Earth’s fascistic ruler in order to assuage his own insecurities and ego. It’s enormous fun, and Hiddleston is solid as always. The Avengers stop his plan and bring Loki aboard the helicarrier, meeting Thor in the process (so much for being stranded on Asgard with a broken Rainbow Bridge), and then we are well and truly off to the races now that everyone is in the same room.
Much of the credit for Avengers’ success has to go to director and writer Joss Whedon; even with all the gross allegations against him that have come to light, it is still thanks to him that The Avengers works as well as it does. While these accusations should be treated with the utmost seriousness (and are made even worse by the fact that Whedon built his initial career by positioning himself as a feminist icon with works like Buffy the Vampire Slayer), Whedon was the director who truly solidified the MCU, and he did it well—though depending on your view of the MCU at large, his work in making it a cultural juggernaut may just be another strike against him. His fast-paced dialogue keeps things from getting too bogged down, and his obvious love for these characters shines through with enthusiasm; it’s a comic book movie made by a comic book nerd, but one still accessible to everyone.
Marvel has come under criticism for having too many quips and jokes thrown around, robbing certain scenes of any emotional impact; while the amount of jokes per film actually vary wildly (think of Captain America: The Winter Soldier versus Thor: Ragnarok), it seems that tendency largely originated from Whedon in The Avengers. Sure, Tony has a snide comment for everything in his solo outings, but here the quips come a mile a minute. While Whedon would overplay this in Avengers: Age of Ultron, here the gags work, by and large; they help establish a repartee between characters who previously had no interaction with each other, and the awkwardness of some of these interjections (“I do! I understood that reference”) only serves to highlight the awkwardness of the characters as they are thrust into this unfamiliar situation. Plus, they can be pretty damn funny: “[Loki] is of Asgard and he is my brother.” “He killed 80 people in two days.” “He’s adopted.” Worthy of a chuckle, at least.
The best thing about Avengers isn’t the big fight scenes (though those certainly can be a blast), it’s watching all of these actors and characters bounce off each other. Tony tries his hardest to push Bruce’s buttons, Thor watches everything with a certain level of amusing bemusement, Natasha rolls her eyes at all this posturing. The rapid-fire Whedon dialogue works like gangbusters, and he manages to give each character in his ensemble cast individual moments even in the team scenes.
The only thing that mars the more character-driven beats is Steve: he functions too much like a polished Boy Scout here, with none of the recklessness and smartassery that was present in Captain America: The First Avenger. Steve spends most of The First Avenger lying to his superiors and breaking rules, but here he berates Tony for investigating S.H.I.E.L.D.’s shady business? I’m not buying it. Whedon opts for the oversimplified, caricatured Steve Rogers, an easier version of a character that should be far more complex than what this script gives him. It stands out even more upon rewatch when there are more movies to compare against, movies where Steve Rogers continually flouts the chain of command to follow his own largely unerring moral compass. Steve is unmoored and set adrift in time, but there are better ways to play that up than an overreliance on his apparent old fashionedness.
Still, even with that misfire, the banter in The Avengers is just fun. You feel like a kid in a candy store, but like all your favorite candies had combined into one great delicious candy. (I’m not great at metaphors.) The film is at its best when foregrounding character over spectacle; the emphasis on the people behind the masks, the shields, the hammers, is what has given Marvel its staying power in the cultural consciousness and what made The Avengers a phenomenon in the first place. Mindless blockbusters are a dime a dozen, but rarer are the ones where you genuinely worry about a character’s safety, or where their deaths can make theaters full of grown men and women cry (see: Endgame). That’s what sets The Avengers apart. When all these characters come together for the first time, you remember it in a way you don’t remember Transformers. The Avengers may be a dumb superhero movie, but it’s one anchored by a beating heart.
But, of course, we can’t stay in character land forever: this is a superhero movie, after all, and so we need some big fights.
Several things happen all at once: the gang discovers that S.H.I.E.L.D. has secretly been building weapons of mass destruction (a government organization up to no good in a Marvel film? Say it ain’t so!), a verbal fight erupts in the science lab between everyone, and the brainwashed Hawkeye attacks the helicarrier. This spurs our heroes into action, but by then, Coulson has died (apparently), Thor and Bruce have been grounded (but separately), and Loki has escaped. Finally, this disparate group of people realizes that they need to work together.
What follows is just an excuse to have your favorite comic book heroes go and punch things. The Battle of New York (as it’s known in-universe) could certainly stand to be shaved down several minutes, and the alien Chitauri suffer from bland-generic-evil-henchmen-in-Marvel-movies syndrome. The Avengers’ final act is its weakest: no matter how cool it might be to see Hulk smash some bad guys, the fight against these nameless alien hordes goes on for too long.
But damn if that circle shot of the assembled team with Alan Silvestri’s now-iconic theme swelling in the background doesn’t inspire a quiet little fist pump. We’ve had the setup in the previous five movies; here is the payoff. And it works.
The Avengers is the first real Marvel movie: not just an action movie, or a superhero movie, but first and foremost a Marvel movie. It establishes the fun, zippy tone that by and large dominates the MCU. It—and I don’t think I’m exaggerating here, given just how enormous Marvel has become—starts an empire. Without the rousing success of The Avengers, the MCU might have fizzled and waned; with its triumph (your mileage may vary on how pretentious you think the use of that word is here), Marvel put its stamp on the collective cultural consciousness in a way not seen for a long time. Within the span of four years, Marvel transformed from a struggling studio forced to sell its best assets just to keep afloat to a pop culture juggernaut—so what’s next?
Groundwork: Marvel has no big master plan; rather, they plant seeds wherever they can in the hopes that some of them might one day germinate. None of these were planned from day one, lest the whole ship sink, but the seeds germinated nonetheless:
- What’s up, Thanos?
- Loki’s scepter contains the Mind Stone, and will next be seen in the hands of Hydra as they use it to grant powers to Wanda and Pietro Maximoff (Elizabeth Olsen and Aaron Taylor-Johnson).
- That whole scene between Loki and Natasha provides a lot of groundwork for Black Widow. “Dreykov’s daughter” becomes not just a throwaway line but a significant plot point, and Natasha will repeat tactics she used on Loki with Ray Winstone’s Dreykov, including her iconic “thank you for your cooperation” line. It doesn’t work as well the second time around, though, and feels a bit lazy. Oh, well.
- “This is just like Budapest all over again” also gets addressed in Black Widow. (Before the ill-fated Black Widow/Hulk romance and Hawkeye’s farm family in Age of Ultron, a thousand pieces of fanfiction spawned from that single line.)
- The clock on Grand Central Station gets destroyed in this film and in subsequent outings gets replaced by a monument to first responders to the Chitauri invasion.
- Coulson’s death will begin a whole #CoulsonLives movement online, eventually resulting in Agents of S.H.I.E.L.D., where Clark Gregg reprised his role for seven seasons. (Though he wasn’t playing Coulson all those seasons, and in fact plays a Life Model Decoy—first mentioned in The Avengers by Tony—in season seven. It gets complicated.) The cellist that he mentions to Tony here will also show up in season one, played by Whedon alum Amy Acker.
- The World Security Council that repeatedly frustrates Nick Fury in this via the Marvel version of Zoom will pop up in person in Captain America: The Winter Soldier.
- Gideon Malick (Powers Boothe), a member of the World Security Council, will appear in Agents of S.H.I.E.L.D. (including a younger version played by Cameron Palatas) and be unmasked as a Hydra agent. In fact, there are lots of Malick family members working for Hydra. This probably isn’t canon anymore, but as Kevin Feige has not come out and directly said that S.H.I.E.L.D. isn’t canon, I will cling to it.
- Enver Gjokaj, another frequent Whedon collaborator, plays an NYPD officer here; he’ll go on to play Daniel Sousa in Agent Carter and, later, S.H.I.E.L.D., leading to a lot of different theories about this officer, but he turned out to be just a random cop and not related to Sousa at all.
Anna’s Favorite Scene: Tony wheedles Bruce in the lab about the whole Hulk situation, producing what the internet will dub the “Science Bros” and revealing quite a lot about both characters involved. Or the Loki and Natasha interrogation, because Hiddleston is so great and the twist is fantastic (the first time around, at least).
The Avengers Trailer